More and more people are choosing to opt-in to SMS marketing every day, but their reasons are very varied. In a recent report, 29.9% of customers opted-in to receive coupons, 7.3% to get information, and...
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Nothing quite draws in the same level of excitement as a good contest. Between the motivation to win, the satisfaction of winning, and the desire to perform well, there are a lot of reasons why people enjoy...
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Political marketing has undergone some major changes in recent years, as social media has stepped forwards to provide global platforms for political candidates to get their voices heard. However, social...
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Good marketing gives the consumer something that they want, great marketing gives the consumer something that they can’t resist. Offering something that your customers simply can’t turn down is one of...
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When it comes to finding the perfect addition to your SMS marketing campaign, there are few features more well-suited than QR codes. Designed to be read by customers on smartphones, QR codes are already...
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Over the years, copywriters have developed their own techniques for creating copy that is effective, engaging, and tailored to get the best possible results. These techniques have paved the way for formulas...
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There are few things more quintessentially American than bread and butter. They are the ideal combination: morning, noon, and night. It’s hard to imagine a more perfect pairing… but not impossible. In...
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Text messaging has come a long way since the first text message was sent more than 25 years ago on the 3rd of December 1992. Now, texts have become one of the world’s most successful advertising and...
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Today, more than 50% of the population, worldwide, have access to the internet. The growth of the internet has influenced almost every single aspect of day to day life. Now, you can access all the...
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The purpose of a copywriter is to design text that can boost the awareness of a brand and convince an audience to respond. A good piece of copy will attract readers, keep them engaged, and give them...
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