Unlike some marketing styles, the potential of SMS marketing is well-researched and well-documented. The potential for success is outstanding, from the initial open rate to the communication that a target...
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Launching a new SMS marketing campaign is an exciting time. You’ve made the investment, you’ve produced the content, and you’ve got your subscriber list at the ready. The moment that the message...
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From the humble email marketing campaign to classic leaflet advertising, the mediums for advertising are not in short supply. However, in a world where consumers are constantly bombarded with advertisements...
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An SMS blast is one of the most unique forms of digital brand marketing. It gets your brand out there in seconds for your entire subscriber list, or just a select few, to see. You can send a message to a...
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The way that customers interact with brands is changing as the digital world continues to grow and evolve. With everything accessible within seconds through desktops and mobiles, customers can access what...
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So, you’ve decided that SMS marketing is the right marketing tool to add to your campaign, but you’re stuck for how best to launch your first campaign… There’s a lot to get to grips with to launch...
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There are two sides to any successful SMS marketing campaign. In fact, there are two sides to any marketing campaign. What you think, and what consumers think. It’s far too easy to get caught up in your...
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The face of the high street is changing, and now more than ever before, brick and mortar businesses are under pressure to up their marketing game and appeal to a wider audience. According to a survey...
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There is one big question that every business needs to ask when it comes to marketing: how much is too much? SMS marketing is the gateway to establishing a brand, it gets customers through the virtual (and...
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The benefits of a well-optimized SMS marketing campaign are pretty exceptional; the strategy offers an impressive reach, multiple ways to connect with your customers, and a high open-rate. However, what you...
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