Back in 2014, the Louisville-based restaurant chain Texas Roadhouse was facing a challenging competitive environment. According to Value Line Investment Survey, beef prices had begun to soar, and that was...
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An acquaintance I once met told me about a difficult commercial transaction he experienced while caring for a critically ill family member. This individual was so sick that everyone doubted he’d live out...
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By now, I hope readers of the blog are more or less convinced that SMS marketing has the potential to boost the bottom line of most every type of business. Stellar engagement statistics. High follow-through...
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Current paradigms propel future plans. Yeah, I know, that sounds pretentious, a faux-profound statement cloaked in catchy language. But it really is true. The boxes into which you place an idea lock you...
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For every veteran marketer who manages to establish a connection with consumers through their smartphones, there’s a bevy of eager neophytes who want to engage in the mobile space but simply don’t know...
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If you’ve read this blog for any length of time, you know that SMS messaging has worthwhile applications for all sorts of businesses. Real estate and education, construction and banking have all found...
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Consumers can sometimes think of commerce as a bloodless enterprise, a disconnected, impersonal process where buyer and seller both chase value without ever pausing to connect with one another in the...
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Business-related publications still spill a lot of ink over mobile marketing. In-app advertising, peer-to-peer promotion (think of how Audible.com prompts listeners to send friends a free audiobook over...
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One of the dangers of digging deep into any area of business is getting bored with it. Day-to-day activities can get dangerously dull, and when that happens, professionals sometimes try to spice them up by...
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Note: This is the fourth of four posts detailing the non-marketing uses of SMS messaging for various types of organizations. Nonprofits are big business. Though charitable organizations don’t...
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