Pity the poor real-estate agent. Few jobs couple such fantastic fiscal upsides and a near-universal need for its services with the sheer difficulty of break into the business. Since becoming an agent merely...
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Note: This is the second of four posts detailing the non-marketing uses of SMS messaging for various types of organizations. Routine tends to blunt the edges of significant events. Every day, countless...
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Note: This is the first of four posts detailing the non-marketing uses of SMS messaging for various types of organizations. It’s no secret that home and business owners hate dealing with general...
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When we talk about SMS, we tend to think of it primarily in terms of marketing, promotion, getting the word out about your particular service or business. There’s nothing wrong with that, per se. Money...
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Readers of a certain age may not fully appreciate just how new cellular and online technologies are. Though both seem more or less permanent societal fixtures, they’ve only really been around for, say, a...
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Doubtlessly you’ve heard the old proverb about what every problem look likes to a man who has a hammer. While a mallet-wielding do-gooder might, at worst, bruise a few thumbs, the situation becomes...
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What is the point of business? Why do humans engage in commerce? Is trade between parties something inherently unjust, ethically neutral, or morally good? Stay with me here. All of this philosophizing has a...
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When email marketing arrived on the scene, experts and entrepreneurs alike heralded it as the death knell for direct marketing. You remember all those hyperbolic letters that would appear unsolicited in...
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In our previous post, we highlighted how Americans are increasingly married to their smartphones, using them for all sorts of activities and during all sorts of activities. Cellular devices have become...
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Marriage has popped up in the news quite a bit during the past few years, and pundits aplenty across the political spectrum have offered their own prescriptions for and prognostications about the topic....
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