The popularity of text messages gives the perfect grounding for a very successfully SMS blast campaign, with an open rate of 98%. Combined with the average response rate of 45%, your text marketing...
Learn More
You have a lot of creative freedom in SMS marketing, whether you’re targeting a local subscriber list or have your eyes set on a bigger percentage of the 5 billion registered mobile subscribers in the...
Learn More
It’s easy to make mistakes when you’re just starting your business or experimenting to find the best marketing tools; there is so much to do and prepare for, that some things simply slip through the...
Learn More
Nothing quite draws in the same level of excitement as a good contest. Between the motivation to win, the satisfaction of winning, and the desire to perform well, there are a lot of reasons why people enjoy...
Learn More
Good marketing gives the consumer something that they want, great marketing gives the consumer something that they can’t resist. Offering something that your customers simply can’t turn down is one of...
Learn More
Over the years, copywriters have developed their own techniques for creating copy that is effective, engaging, and tailored to get the best possible results. These techniques have paved the way for formulas...
Learn More
The purpose of a copywriter is to design text that can boost the awareness of a brand and convince an audience to respond. A good piece of copy will attract readers, keep them engaged, and give them...
Learn More
Unlike some marketing styles, the potential of SMS marketing is well-researched and well-documented. The potential for success is outstanding, from the initial open rate to the communication that a target...
Learn More
From the humble email marketing campaign to classic leaflet advertising, the mediums for advertising are not in short supply. However, in a world where consumers are constantly bombarded with advertisements...
Learn More
The way that customers interact with brands is changing as the digital world continues to grow and evolve. With everything accessible within seconds through desktops and mobiles, customers can access what...
Learn More