Are you trying to figure out if your text marketing campaign is as effective as it could be? Perhaps you’ve been working on a new text marketing format or campaign but you’re unsure how to...
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Although every marketer and charitable coordinator likes to bask in the glow of a successful outreach campaign, many find it easy to forget that successful promotions don’t just happen. Forget about...
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The winter holiday rush has come and gone, leaving traditional retailers reeling in its wake. Big names such as Target, Macy’s, and Kohl’s all reported softer sales traffic, and the market has already...
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By now, I hope readers of the blog are more or less convinced that SMS marketing has the potential to boost the bottom line of most every type of business. Stellar engagement statistics. High follow-through...
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For every veteran marketer who manages to establish a connection with consumers through their smartphones, there’s a bevy of eager neophytes who want to engage in the mobile space but simply don’t know...
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One of the dangers of digging deep into any area of business is getting bored with it. Day-to-day activities can get dangerously dull, and when that happens, professionals sometimes try to spice them up by...
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Readers of a certain age may not fully appreciate just how new cellular and online technologies are. Though both seem more or less permanent societal fixtures, they’ve only really been around for, say, a...
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Doubtlessly you’ve heard the old proverb about what every problem look likes to a man who has a hammer. While a mallet-wielding do-gooder might, at worst, bruise a few thumbs, the situation becomes...
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In our previous post, we highlighted how Americans are increasingly married to their smartphones, using them for all sorts of activities and during all sorts of activities. Cellular devices have become...
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