Amongst all the things that make up a good SMS campaign, a call to action is perhaps the most important. A call to action is like the old saying ‘save the best for last’, it’s your last word to your...
Learn More
One of the biggest benefits of SMS marketing over the other marketing types is speed. It doesn’t take long to read a text and it doesn’t take long to reply to a text. The average person (95%) reads a...
Learn More
When it comes to finding the perfect addition to your SMS marketing campaign, there are few features more well-suited than QR codes. Designed to be read by customers on smartphones, QR codes are already...
Learn More
An SMS blast is one of the most unique forms of digital brand marketing. It gets your brand out there in seconds for your entire subscriber list, or just a select few, to see. You can send a message to a...
Learn More
Mass text messaging services are changing the way our educators communicate with students and parents and can even save lives. “The best way to respond [to an emergency] is to have the most...
Learn More
More than 92% of adults in the United States own a cell phone. This figure includes both smartphones and regular mobiles. Many rely on phone calls and emails to share information while at work. But, bulk...
Learn More
Are you looking for an effective way to bring more customers to your restaurant? You’re on the right track. SMS marketing is a powerful and relatively untapped direct marketing channel. If you want a...
Learn More
Charities are quite literally supposed to be labors of love. As Franklin Delano Roosevelt said, “Charity literally translated from the original means love, the love that understands, that does not merely...
Learn More
Back in 2014, the Louisville-based restaurant chain Texas Roadhouse was facing a challenging competitive environment. According to Value Line Investment Survey, beef prices had begun to soar, and that was...
Learn More
Note: This is the fourth of four posts detailing the non-marketing uses of SMS messaging for various types of organizations. Nonprofits are big business. Though charitable organizations don’t...
Learn More