Memory fascinates us. You know Dustin Hoffman in Rain Man, how he could pluck peoples’ numbers out of his head after perusing the phone book a single time (or, at least, after making it halfway through...
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Relatively ordinary terms can take a turn for the dramatic when someone slaps a splashy adjective on them. Take the word “dark,” for instance. There’s all sorts of unobserved and unidentifiable stuff...
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SMS in general—and SMS marketing in particular—may seem like fairly new technology. The truth, though, is that it’s really not. SMS has been around for about three decades, and its longevity has given...
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An acquaintance I once met told me about a difficult commercial transaction he experienced while caring for a critically ill family member. This individual was so sick that everyone doubted he’d live out...
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Current paradigms propel future plans. Yeah, I know, that sounds pretentious, a faux-profound statement cloaked in catchy language. But it really is true. The boxes into which you place an idea lock you...
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If you’ve read this blog for any length of time, you know that SMS messaging has worthwhile applications for all sorts of businesses. Real estate and education, construction and banking have all found...
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Consumers can sometimes think of commerce as a bloodless enterprise, a disconnected, impersonal process where buyer and seller both chase value without ever pausing to connect with one another in the...
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Business-related publications still spill a lot of ink over mobile marketing. In-app advertising, peer-to-peer promotion (think of how Audible.com prompts listeners to send friends a free audiobook over...
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When we talk about SMS, we tend to think of it primarily in terms of marketing, promotion, getting the word out about your particular service or business. There’s nothing wrong with that, per se. Money...
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What is the point of business? Why do humans engage in commerce? Is trade between parties something inherently unjust, ethically neutral, or morally good? Stay with me here. All of this philosophizing has a...
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