When email marketing arrived on the scene, experts and entrepreneurs alike heralded it as the death knell for direct marketing. You remember all those hyperbolic letters that would appear unsolicited in...
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Marriage has popped up in the news quite a bit during the past few years, and pundits aplenty across the political spectrum have offered their own prescriptions for and prognostications about the topic....
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Those of us working in the field of mobile marketing think about the humble (and not so humble) cell phone each and every day. To us, it’s an omnipresent piece of technology, an effective conveyor of...
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For businesses looking to reach out to a large number of potential customers, email marketing campaigns have become the go-to. Text message marketing, or SMS marketing, is a relative new-comer to the field,...
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