A key ingredient to every successful marketing campaign on any medium is the ability to monitor your progress online. When you’re able to check on a strategy or new campaign you’re using, you get to see what’s working for you and what isn’t. This saves you money and time as you can tailor your new strategic marketing methods around your strengths and go with a different approach if needed.

Mobile marketing has been growing in popularity in recent years. Businesses and companies are discovering the ease in reaching out to consumers through their beloved cellular phones. We can now send out bulk SMS messages, attract new subscribers through mobile keywords and even schedule automatic updates for messages to be sent out in the future. However, it’s important to measure these different tactics so you know which are working best – and which aren’t working at all.

Campaign analytics use algorithms, special software and more to determine where your most successful leads are coming from, what time of day you see the highest conversion rate, how much of a traffic increase you’re receiving on your site or SMS blast each day, or even who is unsubscribing from your list. Each time you try out a new method, you can monitor its success, or lack thereof.

Campaign analytics allow you to track patterns to find out what your key target areas are. A key target area, can be a time of day, a certain keyword, or even a certain message you may have sent out. When you identify these successful areas, you’ll be able to boost your conversion rate even more as you start to give consumers more of what they want from you.

Campaign analytics offer you a way to continuously optimize your campaign so you’re never left with a dull and unsuccessful strategic method. You can monitor your progress today and figure out what’s best for your product, service, business or company.