Long codes are your standard 10 digit numbers and toll-free numbers are the typical numbers with area codes 800,844,866,888, etc…In the United States and Canada, long codes are best used with 2-way communication when the SMS conversation is taking place both ways, think of customer support type of interaction and when sending to small groups. Toll-free numbers can also be used for 2-way communication, but are also intended for A2P traffic and great for business uses like marketing and notifications. They also allow a higher sending rate per number. When sending to larger lists, it’s always highly recommended to use toll-free numbers, especially now in light of the new 10DLC requirements in the US.
Posted in: Numbers
