Get appropriate permission before texting
Collect the consent required for your program and keep records of when and how people opted in. A keyword signup can be one way to capture consent when accompanied by the appropriate disclosures. Do not assume that an existing customer relationship or an email subscription automatically permits marketing texts.
Send at respectful times
The original article emphasizes messaging during normal business hours rather than late at night. Check the laws and carrier rules that apply to the recipient’s location, including any applicable quiet-hour restrictions. Use scheduling tools and time-zone awareness to avoid unwanted interruptions.
Make opting out straightforward
Tell subscribers how to stop messages and promptly honor STOP and other valid opt-out requests. Include clear help and program information as required by your messaging use case and provider rules.
Set and communicate expectations
The original article suggests a modest cadence, such as four messages in 30 days, and telling subscribers the expected frequency when they join. That is a planning example rather than a universal legal limit. Match cadence to the promised program and watch opt-out and complaint rates.
Identify the business and disclose key terms
Make your business or program name recognizable. Provide applicable disclosures about message frequency, message and data rates, HELP/STOP instructions and links to program terms and privacy information when required. Ensure signup wording and confirmation messages reflect the actual program.
Write clearly instead of relying on shorthand
Avoid confusing abbreviations and overly promotional language. A concise message with a specific offer, deadline or action is easier to understand and trust.
Provide value and measure results
Share genuinely useful updates, relevant offers, reminders or loyalty benefits. Review response rates, delivery reports, unsubscribes and customer feedback. Adjust your campaigns to improve usefulness rather than simply increasing frequency.
Frequently asked questions
How often should I send marketing texts?
Choose a cadence consistent with your signup disclosures and audience expectations. The original article offers four per month as an example, not a legal standard.
Can I text my existing email list?
Not automatically. Confirm that each contact has provided the consent required for your SMS program.
What should a welcome message include?
Your business/program identity, expected frequency, applicable rate disclosures, HELP and STOP instructions, and links to terms/privacy where required.
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